One of these subconscious forces is touch. How something physically feels can impact how people interact with each other. It turns out, according to a 2010 study, that the qualities of an object, whether it is heavy or light, hard or soft, will correspondingly influence their judgments toward a person. If someone is holding a heavy clipboard and talking with someone, they will view that person as more serious. Rough surfaces can make people seem more judgmental and harsh. Sitting in a wooden chair also seemed to make people more rigid during negotiations.
Another study in 2008 found that people holding a warm beverage will rate strangers as being warmer, more caring and more generous. According to Josh Ackerman, an evolutionary psychologist at MIT's Sloan School of Management, "How our physical body interacts with the world is fundamentally connected to our thinking."
One last study to mention, published in 2013, found that we unconsciously have a calming reaction when touching a plant. Maybe we ought to make a fabric that feels like a plant. :)