The spaces we move through, work and live in can have strong invisible and subconscious affects on how we feel, act and react. For example, in an airport, the tile patterns, signage, angle of desks, sizes of doorways and lighting can all subconsciously lead people in certain directions, making it harder to get lost and easier to find our gate. Or more likely to buy a snack. We aren't even consciously aware of these forces, and yet they exist. As designers we have the opportunity to shape how people experience the world around them.